El Cierro I
2025
concept
FMP Desarrollos Inmobiliarios
Spain
The Challenge
Sell an apartment block off-plan and justify the price difference based on floor height.
The Solution
We designed 4 different units (with terrace or garden) and the full building. We added a key feature: real 360° views of the surroundings integrated into the windows and terraces of each virtual floor.
The Result
Total immersion that adds value to the property. The client sees the exact landscape they will enjoy from their living room — validating the premium price of the higher floors.


